A few months ago, I wrote this blog post about using supplemental feeds in google merchant center classic (Google hadn’t fully rolled out Merchant Center Next at that time). Many marketers use supplemental feeds in order to optimise the primary feed by adding additional information in the supplemental feeds. However, this functionality was missing in..
Tag: supplemental feeds
Growing your Sales using Supplemental Feeds in Google Merchant Center
Google Merchant Center is a pivotal platform for e-commerce businesses to showcase their products effectively. One powerful tool within this ecosystem is the supplemental feed – a lesser-known yet incredibly valuable resource for optimising product visibility and performance. In this guide, we’ll delve into what supplemental feeds are, their key distinctions from primary feeds, their..
