Firstly I will start with 3 qualifying questions to understand if you should read this post or not: If your answer to those questions are all “yes” then please read on as there is a simple solution: In the dynamic landscape of online advertising, businesses often grapple with the challenge of connecting their digital efforts..
Tag: PPC ads
Maximizing Your Google Ads Performance: Unleashing the Power of Custom Dashboards
Most regular users of Google ads are familiar with the Google Ads dashboard. However, did you know that you can take your campaign monitoring up a notch by customising your dashboard experience? This article will guide you through the world of Google Ads Custom Dashboards, exploring their significance and how to set up your own..
Maximizing ROI from Google Ads: Navigating Challenges and Elevating Website Performance
In the realm of digital marketing, Google Ads serves as a powerful tool for businesses aiming to expand their reach and boost conversions. However, success in Google Ads necessitates a comprehensive approach that encompasses not only effective campaign strategies but also a well-optimized website. Many businesses try and fail to manage Google Ads profitably and..
Managing Your Adwords Account Structure for Low CPC’s
There are a multitude of ways to organise your Google Adwords PPC account so where do you start? This post is designed to give my ideas on the thinking behind an account structure that results in low costs and also how best to manage an account structure going forward, again with the aim of low..
How to write the best PPC adverts
On first sight many marketing and advertising professionals may think that writing good copy for Pay Per Click (PPC) ads is relatively easy as there are fairly strict text string length constraints that give you boundaries within which to work. However, I have found that coming from a direct marketing background (which is also based..
