Everything You Need to Know About Running Video Ads on Google

For many of our clients video content has become an important marketing tool. Videos capture attention, tell compelling stories, and deliver messages in a way that’s both engaging and memorable. Whether you’re scrolling through social media or searching on YouTube, videos are everywhere—and audiences love them. The potential with video is not really about reaching..

Stop Eyeing Up the Competition: Why Focusing on Your Own Business is the Key to Success

It’s easy to get caught up in what other businesses are doing. We spend hours trawling through their websites, dissecting their social media strategies, and wondering how we measure up. But while we’re busy obsessing over the competition, we often neglect the most important thing: our own business. Now, I’m not saying you should ignore..

Google Shopping Ads – Gain an advantage with Conversion Annotations

Ever feel your Google Shopping Ads get lost in a sea of similar products? Here’s a secret weapon you might not be aware of: conversion annotations. These are little badges of trust that can significantly boost your click-through rates and sales. What are Conversion Annotations? Conversion annotations are social proof badges displayed directly on your..

Steven_Gerrard

Why Steven Gerrard is the Email Marketing of the Digital Marketing Landscape

Steven Gerrard, a former English professional footballer, is widely regarded as one of the greatest midfielders of his generation. His consistent performance throughout his career led him to countless succcesses, However Gerrard was frequently overshadowed by more flashy teammates for a few reasons: Style of Play: Gerrard’s style was more about effectiveness than flair. While..

Navigating Financial Challenges in Small Business: Strategic Marketing vs. Cost-Cutting

In times of financial uncertainty, small businesses often face a critical decision: invest in marketing to fuel growth or cut costs to conserve resources. This decision can significantly impact a business’s trajectory for years to come. The important thing to recognise is that if you are in a hole then it is necessary to make..

Cognitive bias and decision making

The Cognitive Biases that Lead to Poor Marketing Decisions

Following a complicated call with a client where they were seemingly blindsided to a problem in the business I started thinking about my own cognitive biases and how these influence my thinking. I put together this list of the different biases that I try to be mindful of – I think I have fallen for..