Ad Customisers in Google Ads are a feature that allows you to customise the text of your responsive search ads. You can tailor your ad text to specific contexts, such as the user’s search query, price of the product, % discount, location etc. This dynamic text replacement happens in real-time, making your ads more relevant..
Tag: Google ads
Transform Your Google Ads Management with Google Ads Editor
Google Ads Editor is a powerful, downloadable application which offers numerous features designed to streamline account management, improve efficiency, and ultimately improve your return on investment. Using this tool, you can update your campaigns and ads in bulk. Uploading ads could take hours in Google ads online interface but takes only a few minutes in..
Google Shopping Ads – Gain an advantage with Conversion Annotations
Ever feel your Google Shopping Ads get lost in a sea of similar products? Here’s a secret weapon you might not be aware of: conversion annotations. These are little badges of trust that can significantly boost your click-through rates and sales. What are Conversion Annotations? Conversion annotations are social proof badges displayed directly on your..
Google Merchant Center Next: Understanding The Upgrade
Google Merchant Center is a tool that helps online retailers upload their business and product data to Google and make it available for Google Shopping and other Google Ads services. “Google Merchant Center Next” is the updated or enhanced version of the Google Merchant Center, offering improved features, usability, and integration with other Google services…
Grow Leads for your Business with Google Ads Lead Form Assets
Lead Form assets (previously known as lead form extensions) are a feature within Google Ads that allow advertisers to incorporate lead generation forms directly into their ads without the need for users to visit a landing page (your website). In Google’s own words “Lead forms help you generate leads by letting people submit their information..
Leveraging Google Ads Assets to Maximise Your Small Business Visibility
Google Ads assets are supplementary content pieces that add depth and flexibility to your ads. These assets can provide additional information, increase user engagement, and offer more interaction opportunities and thus giving people more reasons to choose your business. They can be text-based, interactive, or informational, adding extra layers of engagement and information to your..
Gemini Conversational AI: How Good is it at Creating Google Ads Search campaigns
Google constantly innovates to make the campaign creation process smoother and easier for more people. One recent development is the integration of Gemini, Google’s family of large language models, into the Google Ads platform. This integration brings a conversational AI experience to help you quickly build better search campaigns through a chat based experience. Google..
Unveiling the Power of Competitive Brand Bidding in PPC Campaigns
An early conversation that we have with all of our clients is whether they should invest in bidding (showing ads) on their own brand name using Google Ads. Many clients do not feel that they should “waste” money on paid clicks when surely they will get the same traffic anyway through organic search. Then the..
Adding Negative Keywords in Performance Max Campaigns
Google Ads is competitive and making it run profitably takes work, unwanted clicks and irrelevant traffic can drain budgets and undermine campaign effectiveness. Negative keywords offer a solution by allowing advertisers to exclude specific terms and phrases that are not relevant to their business. By filtering out irrelevant traffic, negative keywords enhance ad targeting, improve..
Growing your Sales using Supplemental Feeds in Google Merchant Center
Google Merchant Center is a pivotal platform for e-commerce businesses to showcase their products effectively. One powerful tool within this ecosystem is the supplemental feed – a lesser-known yet incredibly valuable resource for optimising product visibility and performance. In this guide, we’ll delve into what supplemental feeds are, their key distinctions from primary feeds, their..
