How good are you at putting yourself in someone else’s shoes? It should be easy to do in a situation that you are familiar with and that you experience yourself on a daily basis right? However – When it comes to assessing and judging your own website, are you honest with yourself? We find that..
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A Guide to Setting up Google Consent Mode v2
In order to respect users’ privacy, businesses advertising to users in the European Economic Area (EEA) must communicate end-users’ consent choices. Google has introduced an updated tool called Google Consent Mode v2 to address this. What is Consent Mode v2? Consent Mode v2 is an enhanced feature (it’s an API) introduced by Google that helps businesses adjust..
How to Exclude App & Video Placements on Google Display Network: A Step-by-Step Guide
Are you running Display, Performance Max or Demand Gen ads across Google Display Network (GDN) and finding that a significant chunk of your traffic is coming from mobile apps, YouTube videos or channels which may not align with your advertising goals? Excluding irrelevant app placements and irrelevant video placements on YouTube is a crucial step..
Phasing out of third party cookies: What small businesses need to do.
This guide is designed with small businesses in mind – regardless of the country you are in this change will impact your digital marketing and you need to take a few hours to understand what is happening and also what you need to do to prepare. We put this off during 2023 as we knew..
Why Steven Gerrard is the Email Marketing of the Digital Marketing Landscape
Steven Gerrard, a former English professional footballer, is widely regarded as one of the greatest midfielders of his generation. His consistent performance throughout his career led him to countless succcesses, However Gerrard was frequently overshadowed by more flashy teammates for a few reasons: Style of Play: Gerrard’s style was more about effectiveness than flair. While..
Google’s Performance Max Campaigns for UK Small Businesses: A Quick Overview
Google’s Performance Max (P-MAX) campaigns stand as a significant move in their constant drift towards automation, especially for small businesses in the UK. This blog post aims to quickly unpack the complexities of P-MAX campaigns, focusing on challenges like managing search query data, controlling traffic quality, and navigating budget constraints. The aim is to help..
Using ChatGPT to write the perfect Instagram / Facebook Ad text
We are all now getting used to generative AI with ChatGPT still the leading tool in the market. We have been using the tool more and more to get the building blocks of ad texts, but have found that building the right prompt is critical and takes some time. In this post we break down,..
The Google Ads Myths That Drive Business Owners Crazy – Google Ads prioritise big advertisers over small businesses
This is the second post in a series about common myths surrounding Google Ads. The aim is to not only tackle the myth but also give small businesses some insight into how Google Ads works and to better optimise their accounts. The myth that we are going to tackle today is: Google Ads prioritise big..
Unveiling Insights into Google Ads Performance Max Campaigns with Google Data Studio
Google Ads users have been grappling with the challenge of gaining detailed insights into specific channels within Performance Max campaigns. We want clarity on how much of the traffic we are getting is from Google Shopping, Gmail, Youtube and the Display Network. Without clarity on where the traffic is coming from it is very tricky..
Maximizing ROI from Google Ads: Navigating Challenges and Elevating Website Performance
In the realm of digital marketing, Google Ads serves as a powerful tool for businesses aiming to expand their reach and boost conversions. However, success in Google Ads necessitates a comprehensive approach that encompasses not only effective campaign strategies but also a well-optimized website. Many businesses try and fail to manage Google Ads profitably and..
