The rise of AI-generated responses in search engine results pages (search engine results pages or SERPs) has created a wave of uncertainty for website owners and SEO professionals. This report delves into the potential impacts of these AI-driven answers on website traffic and explores strategies for adaptation. For almost all research/question/information request type searches we..
Category: SEO
Blog articles focusing on search engine optimisation (SEO).
Does Matt Cutts’ Statement on Guest Blogging Signal a Weakness at Google?
The news of the week in the SEO community comes off the back of this post by Matt Cutts. He started the post by saying this: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more..
Which content is most linked to in the SEO industry?
This week MajesticSEO released a new “wildcard” feature to their site explorer. What this does is allow you to explore the links to all pages of a site under a specific folder or part URL. This means that even if a web page is a 404 error page itself, if there are a range of..
Building links for a .gov site – an obvious thing that we learnt
A few months back we were asked to help a government organisation form an SEO link building strategy. Compared to most sites we do link building for it was an absolute breeze but we did notice a few things that could be carried across into general link building strategies for all kinds of websites. image..
The humanisation of SEO
Until a few years ago it was possible to win at SEO through taking a relatively robotic and technical approach to website optimisation and to then build links en masse through largely automated/outsourced or at least templated processes. There was often little love in this process apart from the love of finding and implementing new..
Link building with Clique Hunter from Majestic
The Clique Hunter from Majestic just helped me find 125 new link opportunities that I have somehow managed to miss in a tight niche. I have been working for this client for around 18 months and our link building has been very successful and their traffic has grown significantly over the period but this was..
White hat SEO Linkbuilding – 14 step process infographic
There still seems to be a lot of confusion about what is a reliable link building process that can be trusted not to fall foul of Google and also that will improve traffic. I have given a basic outline of our process in the following, and epically long infographic. I am not really sure that..
Bloody Hell – The A-Team knew the secret to SEO link building
I guess I kind of threw you with that title? To be honest it threw me too; who would ever have guessed that Hannibal, BA Baraccus, Face and Raving Mad Murdoch had the secret to SEO link building in 2013 up their sleeves all those years ago. I was having a conversation with another SEO..
How to identify SEO link building opportunities
Link building has been an important element of SEO ever since Google introduced PageRank to their algorithm many years ago. For SEO newcomers; PageRank is a theory and patented technology introduced by Larry Page, the founder of Google which basically attributes value to a document (page) on the web based on the quality and number..
SEO is changing but it is certainly not dead
There have been many within the digital marketing industry who have been commenting of late that SEO is dead; Here are a few examples: http://www.sitepoint.com/seo-is-dead/ http://learntoduck.com/search-marketing/seo-is-dead/ Although I agree with the authors that SEO is indeed changing; stating that it is dead is just naive – and no, I cannot claim to hold an objective..
