Google Ads Search Partners are a network of websites that Google partners with to show ads outside of Google’s own search results. This network allows your ads to reach audiences on other sites and platforms, expanding your reach beyond the traditional Google Search. The Search Partner network includes: Other Search Engines: Such as Ask.com, AOL,..
Category: PPC
Blog articles focusing on Pay per click (PPC).
A Complete Guide to Using Negative Keywords in Google Ads
When managing a Google Ads campaign, it’s essential to focus not just on the keywords you want your ads to show for, but also on those you don’t want. This is where negative keywords come into play, providing a powerful way to refine your ad targeting and minimise wasted spend. In this comprehensive guide, we..
A Guide to Google Vehicle Ads for Car Dealers & Showrooms
Google Vehicle ads is a new, performance-focused ad format designed specifically for the automotive industry. These ads allow auto advertisers to promote their entire inventory of vehicles to interested customers shopping for cars across all Google platforms such as search, display and youtube. Vehicle ads support both new and used vehicle inventory from dealers, retailer..
Case Study: Performance Max Campaigns For B2B Account – Increased Conversions by 44% With 47% CPA Reduction
Background This case study relates to the work we are doing for a B2B client in the corporate gift space. We are running search and shopping campaigns for this B2B client. The challenge with many B2B Google ads accounts is that there is a lot of traffic on Google from consumers looking to buy individual..
Understanding Google Ads Transparency: What It Is and How to Use It
Have you ever wondered how to view all the ads run by a business on Google ads? It is true that you can use Google Ads Preview and Diagnosis Tool to preview if your ad is showing or not on Google for a specific search term but there is no way to see an ad..
Unlocking the Power of Ad Customisers in Google Ads
Ad Customisers in Google Ads are a feature that allows you to customise the text of your responsive search ads. You can tailor your ad text to specific contexts, such as the user’s search query, price of the product, % discount, location etc. This dynamic text replacement happens in real-time, making your ads more relevant..
Transform Your Google Ads Management with Google Ads Editor
Google Ads Editor is a powerful, downloadable application which offers numerous features designed to streamline account management, improve efficiency, and ultimately improve your return on investment. Using this tool, you can update your campaigns and ads in bulk. Uploading ads could take hours in Google ads online interface but takes only a few minutes in..
A Guide to Setting up Google Consent Mode v2
In order to respect users’ privacy, businesses advertising to users in the European Economic Area (EEA) must communicate end-users’ consent choices. Google has introduced an updated tool called Google Consent Mode v2 to address this. What is Consent Mode v2? Consent Mode v2 is an enhanced feature (it’s an API) introduced by Google that helps businesses adjust..
Google Shopping Ads – Gain an advantage with Conversion Annotations
Ever feel your Google Shopping Ads get lost in a sea of similar products? Here’s a secret weapon you might not be aware of: conversion annotations. These are little badges of trust that can significantly boost your click-through rates and sales. What are Conversion Annotations? Conversion annotations are social proof badges displayed directly on your..
Google Merchant Center Next: Understanding The Upgrade
Google Merchant Center is a tool that helps online retailers upload their business and product data to Google and make it available for Google Shopping and other Google Ads services. “Google Merchant Center Next” is the updated or enhanced version of the Google Merchant Center, offering improved features, usability, and integration with other Google services…
