It’s easy to get caught up in what other businesses are doing. We spend hours trawling through their websites, dissecting their social media strategies, and wondering how we measure up. But while we’re busy obsessing over the competition, we often neglect the most important thing: our own business. Now, I’m not saying you should ignore..
Category: Marketing Strategy
A Guide to Setting up Google Consent Mode v2
In order to respect users’ privacy, businesses advertising to users in the European Economic Area (EEA) must communicate end-users’ consent choices. Google has introduced an updated tool called Google Consent Mode v2 to address this. What is Consent Mode v2? Consent Mode v2 is an enhanced feature (it’s an API) introduced by Google that helps businesses adjust..
Unveiling the Power of Competitive Brand Bidding in PPC Campaigns
An early conversation that we have with all of our clients is whether they should invest in bidding (showing ads) on their own brand name using Google Ads. Many clients do not feel that they should “waste” money on paid clicks when surely they will get the same traffic anyway through organic search. Then the..
Optimising the Marketing Funnel for Small Businesses: A Focus on Conversion and Growth
In the realm of small business marketing, the efficacy of traditional models often comes into question. The traditional marketing funnel suggests a linear progression from Awareness to Action where a potential customer first becomes aware of your brand and then moves along their journey through being educated on your offerings, developing an interest in them..
Phasing out of third party cookies: What small businesses need to do.
This guide is designed with small businesses in mind – regardless of the country you are in this change will impact your digital marketing and you need to take a few hours to understand what is happening and also what you need to do to prepare. We put this off during 2023 as we knew..
Why Steven Gerrard is the Email Marketing of the Digital Marketing Landscape
Steven Gerrard, a former English professional footballer, is widely regarded as one of the greatest midfielders of his generation. His consistent performance throughout his career led him to countless succcesses, However Gerrard was frequently overshadowed by more flashy teammates for a few reasons: Style of Play: Gerrard’s style was more about effectiveness than flair. While..
Navigating Financial Challenges in Small Business: Strategic Marketing vs. Cost-Cutting
In times of financial uncertainty, small businesses often face a critical decision: invest in marketing to fuel growth or cut costs to conserve resources. This decision can significantly impact a business’s trajectory for years to come. The important thing to recognise is that if you are in a hole then it is necessary to make..
The Cognitive Biases that Lead to Poor Marketing Decisions
Following a complicated call with a client where they were seemingly blindsided to a problem in the business I started thinking about my own cognitive biases and how these influence my thinking. I put together this list of the different biases that I try to be mindful of – I think I have fallen for..
Mastering Digital Marketing Budgets: A Quick Guide for Small Business Owners
We often come across small business owners that are a tad confused about where to invest their limited marketing budget, how to analyse performance and from there how to make improvements. In today’s digital age, having a well-thought-out digital marketing strategy is crucial for small business owners. However, crafting an effective plan requires more than..
Self confidence and marketing
My self confidence is something that has been constantly challenged as a marketer and so I have decided to divert from my usual content on search marketing and social with a post that is more personal but hopefully also enlightening. Marketing is a discipline where we can quickly go from being the champion of the..
