As the advertising world shifts away from cookies, leveraging first-party data has become more important than ever. Customer Match is a Google Ads feature that allows you to use your existing customer data to create highly targeted campaigns. By uploading a list of customer details (such as email addresses or phone numbers), you can serve..
Category: Google Ads
Uncovering Hidden Concerns of Paid Search Marketers: A Deep Dive into the Google Ads Landscape
The digital advertising landscape is dynamic and ever-evolving, with Google Ads remaining a dominant force in the market . While numerous studies, articles, and forums discuss various aspects of Google Ads, certain concerns of paid search marketers remain underexplored. This report delves into the depths of the Google Ads ecosystem to uncover these hidden concerns,..
AI-Powered Paid Search: Revolutionising Marketing in 2025
It’s 2025, and the marketing world is changing faster than ever. Artificial intelligence (AI) is no longer a thing of the future – it’s here, and it’s transforming paid search marketing. From automating boring tasks to giving us amazing insights into what customers want, AI is changing how marketers connect with their audiences and get..
Everything You Need to Know About Running Video Ads on Google
For many of our clients video content has become an important marketing tool. Videos capture attention, tell compelling stories, and deliver messages in a way that’s both engaging and memorable. Whether you’re scrolling through social media or searching on YouTube, videos are everywhere—and audiences love them. The potential with video is not really about reaching..
A Guide to Using Promotions in Google Merchant Center for Black Friday and Beyond
Black Friday is just around the corner, and for small businesses, it’s an opportunity to drive sales and attract new customers. If you’re running Google Ads campaigns for your e-commerce business, leveraging Promotions in Google Merchant Center (GMC) can make your products stand out in a crowded marketplace. In this guide, we’ll walk you through..
Google Ads Search Partners: Reach More Customers Beyond Google
Google Ads Search Partners are a network of websites that Google partners with to show ads outside of Google’s own search results. This network allows your ads to reach audiences on other sites and platforms, expanding your reach beyond the traditional Google Search. The Search Partner network includes: Other Search Engines: Such as Ask.com, AOL,..
A Complete Guide to Using Negative Keywords in Google Ads
When managing a Google Ads campaign, it’s essential to focus not just on the keywords you want your ads to show for, but also on those you don’t want. This is where negative keywords come into play, providing a powerful way to refine your ad targeting and minimise wasted spend. In this comprehensive guide, we..
How to Add Supplemental Feeds & Feed Rules in Google Merchant Center Next
A few months ago, I wrote this blog post about using supplemental feeds in google merchant center classic (Google hadn’t fully rolled out Merchant Center Next at that time). Many marketers use supplemental feeds in order to optimise the primary feed by adding additional information in the supplemental feeds. However, this functionality was missing in..
A Guide to Google Vehicle Ads for Car Dealers & Showrooms
Google Vehicle ads is a new, performance-focused ad format designed specifically for the automotive industry. These ads allow auto advertisers to promote their entire inventory of vehicles to interested customers shopping for cars across all Google platforms such as search, display and youtube. Vehicle ads support both new and used vehicle inventory from dealers, retailer..
Case Study: Performance Max Campaigns For B2B Account – Increased Conversions by 44% With 47% CPA Reduction
Background This case study relates to the work we are doing for a B2B client in the corporate gift space. We are running search and shopping campaigns for this B2B client. The challenge with many B2B Google ads accounts is that there is a lot of traffic on Google from consumers looking to buy individual..
