Background This case study relates to the work we are doing for a B2B client in the corporate gift space. We are running search and shopping campaigns for this B2B client. The challenge with many B2B Google ads accounts is that there is a lot of traffic on Google from consumers looking to buy individual..
Category: Google Ads
Understanding Google Ads Transparency: What It Is and How to Use It
Have you ever wondered how to view all the ads run by a business on Google ads? It is true that you can use Google Ads Preview and Diagnosis Tool to preview if your ad is showing or not on Google for a specific search term but there is no way to see an ad..
Unlocking the Power of Ad Customisers in Google Ads
Ad Customisers in Google Ads are a feature that allows you to customise the text of your responsive search ads. You can tailor your ad text to specific contexts, such as the user’s search query, price of the product, % discount, location etc. This dynamic text replacement happens in real-time, making your ads more relevant..
