We developed a comprehensive Google Ads strategy, adapting our approach to suit the distinct characteristics of each market. Through detailed market research and competitor analysis, we identified high-intent keywords, refined ad creatives, and sharpened our targeting methods. Our key actions included:

• Scaling Existing Campaigns: Enhancing Google Ads campaigns in the five primary markets to drive further sales growth.
• Launching New Campaigns: Building targeted campaigns for the four new markets to support customer acquisition and revenue growth.
• Budget Management: Strategically increasing ad spend across all nine markets while carefully managing cost per acquisition (CPA).
• Localised Campaigns: Tailoring ad copy, promotions, and landing pages to reflect cultural preferences and shopping habits in each market.
• Performance Monitoring: Using A/B testing, bid adjustments, and real-time optimisation to improve ad performance.
• Performance Max Campaigns: Employing Google’s Performance Max campaigns to optimise ad placements and leverage AI-driven targeting for better results.

Results

The Google Ads strategy delivered measurable results within a few months, with Pearls Only seeing steady growth across key metrics:

• A 124% increase in year-over-year (YoY) advertising spend, supporting effective market expansion.
• A 131% rise in YoY conversions, reflecting strong growth in customer acquisition and sales.
• A 108% increase in YoY revenue, demonstrating the campaign’s role in driving business growth.
• A 7% improvement in ROAS, ensuring that the increased ad spend delivered efficient and profitable returns.

This is what Paul Lepa the CEO of Pearls Only had to say:

“I’ve worked with Deep Footprints Digital for over 14 years now, and as their name suggests, they’ve had a truly deep and lasting impact on my business.

For many years, I managed PPC myself and was highly reluctant to outsource that part of the business. I’d been through the cycle too many times—agency after agency, starting with large ad budgets to “train the algorithm,” hearing big promises about future growth, only to be let down time and time again. The results rarely materialized, and I was always left with a lighter wallet and a sense of frustration. Those experiences made me deeply cautious and skeptical about handing over such a critical part of the business again.

That all changed when I partnered with Deep Footprints Digital.

From the very beginning, they stood out. No fast talk, no smoke and mirrors, no confusing industry jargon. They didn’t know that I had extensive PPC experience myself, which made it even easier for me to assess their credibility—and what I saw impressed me immediately. Their approach was refreshingly transparent, practical, and results driven. It didn’t take long to realize I was finally working with a team that genuinely knew what they were doing—and more importantly, one that cared.

What really sets them apart, though, is their consistency and commitment over time. In my experience, most agencies start strong and slowly taper off. You get passed down to junior account managers, performance declines, and the relationship becomes transactional. But with Deep Footprints — specifically with Joel and Kinjal — it’s been the exact opposite. As time goes on, they invest more in the relationship, not less. They’ve worked tirelessly year after year, not just to meet expectations, but to exceed them.

They’ve become an integral part of my business. We operate with full transparency—I share my P&L, my targets, and give them full freedom to execute. They don’t just manage PPC—they think like business owners. They understand that performance marketing is about outcomes, not just metrics, and they’ve consistently delivered exceptional results.

After so many disappointing agency experiences in the past, I can confidently say that working with Deep Footprints has been one of the most rewarding decisions I’ve made. I recommend them often to friends and colleagues, and every time I do, I feel genuinely happy knowing I’m pointing people toward a team that actually delivers on what they promise.

In a world where it’s all too easy to get burned by flashy presentations and empty promises, Deep Footprints is a rare gem — honest, hardworking, and deeply invested in your success. I count myself lucky to have found them all those years ago, and even luckier that we’re still working together today.

Paul Lepa

CEO and founder,

PearlsOnly.com“

By scaling Google Ads campaigns across multiple markets, we enabled Pearls Only to meet—and surpass—their growth targets. This project highlights the value of a well-planned paid search strategy in supporting international expansion and revenue growth.

If your business is looking to expand globally or enhance your digital advertising efforts, our team can help. Contact us to explore how we can support your growth ambitions.