We implemented a data-driven Google Ads strategy tailored to City Cows’ unique product offerings and target audience. Our approach included:

• Advanced Campaign Restructuring: We revamped the account structure, focusing on high-intent keywords, tightly themed campaigns, targeted ad creatives and audience segmentation to improve targeting.
• Shopping Feed Optimisation: We ensured that shopping feed is fully optimised and only in-stock products were included in the shopping feed, preventing wasted ad spend and improving user experience.
• Strategic Product Targeting: We carefully selected specific products to feature in related campaigns, prioritising high-converting and high-margin items.
• Smart Bidding Strategies: Leveraging Google’s AI-driven bidding options, we refined our approach to maximise conversions while reducing cost per acquisition.
• Budget Allocation Optimisation: We strategically distributed budget across high-performing campaigns to drive efficiency and scale results.

Results

Our comprehensive strategy delivered outstanding performance improvements for City Cows:

• 4% increase in Year-over-Year (YoY) advertising spend led to a 144% increase in YoY conversions.
• Revenue grew way beyond expectations with an increase of 278% YoY, highlighting the effectiveness of our optimised campaigns.
• The average order value increased by 55% YoY, demonstrating our targeted approach.
• Conversion rates improved by 93% YoY, indicating stronger ad engagement, more effective targeting and an optimised sales funnel.
• Cost per conversion decreased by 57% YoY, making the campaign significantly more cost-efficient.

These results underscore the power of a well-structured Google Ads strategy. Through data-driven decision-making and continuous optimisation, we helped City Cows achieve remarkable growth.