For many of our clients video content has become an important marketing tool. Videos capture attention, tell compelling stories, and deliver messages in a way that’s both engaging and memorable. Whether you’re scrolling through social media or searching on YouTube, videos are everywhere—and audiences love them. The potential with video is not really about reaching..
A Guide to Using Promotions in Google Merchant Center for Black Friday and Beyond
Black Friday is just around the corner, and for small businesses, it’s an opportunity to drive sales and attract new customers. If you’re running Google Ads campaigns for your e-commerce business, leveraging Promotions in Google Merchant Center (GMC) can make your products stand out in a crowded marketplace. In this guide, we’ll walk you through..
Stop Eyeing Up the Competition: Why Focusing on Your Own Business is the Key to Success
It’s easy to get caught up in what other businesses are doing. We spend hours trawling through their websites, dissecting their social media strategies, and wondering how we measure up. But while we’re busy obsessing over the competition, we often neglect the most important thing: our own business. Now, I’m not saying you should ignore..
Google Ads Search Partners: Reach More Customers Beyond Google
Google Ads Search Partners are a network of websites that Google partners with to show ads outside of Google’s own search results. This network allows your ads to reach audiences on other sites and platforms, expanding your reach beyond the traditional Google Search. The Search Partner network includes: Other Search Engines: Such as Ask.com, AOL,..
A Complete Guide to Using Negative Keywords in Google Ads
When managing a Google Ads campaign, it’s essential to focus not just on the keywords you want your ads to show for, but also on those you don’t want. This is where negative keywords come into play, providing a powerful way to refine your ad targeting and minimise wasted spend. In this comprehensive guide, we..
How to Add Supplemental Feeds & Feed Rules in Google Merchant Center Next
A few months ago, I wrote this blog post about using supplemental feeds in google merchant center classic (Google hadn’t fully rolled out Merchant Center Next at that time). Many marketers use supplemental feeds in order to optimise the primary feed by adding additional information in the supplemental feeds. However, this functionality was missing in..
The Psychological Journey of a Landing Page
How good are you at putting yourself in someone else’s shoes? It should be easy to do in a situation that you are familiar with and that you experience yourself on a daily basis right? However – When it comes to assessing and judging your own website, are you honest with yourself? We find that..
A Guide to Google Vehicle Ads for Car Dealers & Showrooms
Google Vehicle ads is a new, performance-focused ad format designed specifically for the automotive industry. These ads allow auto advertisers to promote their entire inventory of vehicles to interested customers shopping for cars across all Google platforms such as search, display and youtube. Vehicle ads support both new and used vehicle inventory from dealers, retailer..
Case Study: Performance Max Campaigns For B2B Account – Increased Conversions by 44% With 47% CPA Reduction
Background This case study relates to the work we are doing for a B2B client in the corporate gift space. We are running search and shopping campaigns for this B2B client. The challenge with many B2B Google ads accounts is that there is a lot of traffic on Google from consumers looking to buy individual..
Understanding Google Ads Transparency: What It Is and How to Use It
Have you ever wondered how to view all the ads run by a business on Google ads? It is true that you can use Google Ads Preview and Diagnosis Tool to preview if your ad is showing or not on Google for a specific search term but there is no way to see an ad..
