I spend a lot of time studying and obsessing over the quality score of our clients in their Adwords account as I know what a difference it can make to performance. Here and here are some previous posts on Quality Score. Over the past month or so I have become acquainted with someone who is..
With Google Adwords (or SEO for that matter) when you find a keyword that converts well and that gives you good orders/leads at a great cost per conversion you want more from it. You want to squeeze as much traffic out of it as possible as you know that the more traffic you get the..
There still seems to be a lot of confusion about what is a reliable link building process that can be trusted not to fall foul of Google and also that will improve traffic. I have given a basic outline of our process in the following, and epically long infographic. I am not really sure that..
This has given me a headache – there are a lot of spreadsheets coming up so brace yourself. I set up a new clients account last week and was taking them through it when a question that they asked gave me an idea. Just take a moment to check the QS of the keywords below:..
Google Adwords is a highly intelligent and well built marketing tool. But because it has evolved over a number of years with layer upon layer of new functions, a well constructed campaign is usually pretty complex. Some of the considerations we have to go through when we start working on a new account are: Geographic..
This is a bit of a diversion from my usual posts on practical PPC or SEO to something more newsy – as I spend a lot of time in Japan I thought it would be interesting for you all;- please let me know what you think? I was in a meeting with a client in..
I guess I kind of threw you with that title? To be honest it threw me too; who would ever have guessed that Hannibal, BA Baraccus, Face and Raving Mad Murdoch had the secret to SEO link building in 2013 up their sleeves all those years ago. I was having a conversation with another SEO..
Over the past year Google have really invested in giving advertisers the ability to set up rules to help them automate and scale the management of their accounts. This screenshot shows you where you can find the rules in the Google Adwords interface. The screenshot was taken on the Keywords tab but the rules are..
About a year ago I read a blog post (sorry cannot remember where) on the best social media tools. One of the tools mentioned was Fliptop. This is a tool that can take your email data, or your social follower data and append it with much more information on the individuals – e.g. if you..
Hats off to Google; they are an incredibly bright bunch over there. Adwords is perhaps the most intelligent ad platform ever built and Google keep on adding new dimensions to it which make it both more customisable and at the same time less accessible to the average small business owner and also slightly tougher to..
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