We are all now getting used to generative AI with ChatGPT still the leading tool in the market. We have been using the tool more and more to get the building blocks of ad texts, but have found that building the right prompt is critical and takes some time. In this post we break down,..
This is the second post in a series about common myths surrounding Google Ads. The aim is to not only tackle the myth but also give small businesses some insight into how Google Ads works and to better optimise their accounts. The myth that we are going to tackle today is: Google Ads prioritise big..
This is the first in a series of posts that I hope will dispel some misconceptions or common myths surrounding Google Ads. These myths are not exclusive to Google ads but perhaps because it is the largest ad platform in the world it is the one that receives the most scorn from business owners. In..
Following a complicated call with a client where they were seemingly blindsided to a problem in the business I started thinking about my own cognitive biases and how these influence my thinking. I put together this list of the different biases that I try to be mindful of – I think I have fallen for..
Google Ads users have been grappling with the challenge of gaining detailed insights into specific channels within Performance Max campaigns. We want clarity on how much of the traffic we are getting is from Google Shopping, Gmail, Youtube and the Display Network. Without clarity on where the traffic is coming from it is very tricky..
In the realm of digital marketing, Google Ads serves as a powerful tool for businesses aiming to expand their reach and boost conversions. However, success in Google Ads necessitates a comprehensive approach that encompasses not only effective campaign strategies but also a well-optimized website. Many businesses try and fail to manage Google Ads profitably and..
We often come across small business owners that are a tad confused about where to invest their limited marketing budget, how to analyse performance and from there how to make improvements. In today’s digital age, having a well-thought-out digital marketing strategy is crucial for small business owners. However, crafting an effective plan requires more than..
We have come across a common problem with Google Shopping / Performance Max campaigns. Many (or most) of your products will not show up in your advertising efforts on the Google Shopping network. There is an inherent bias built into Google’s algorithm’s as of course they want to optimise budget towards the products that they..
Having the right keywords for your business’s Google ads account is critical to it’s success. Yet there are many ways to carry out keyword research, using various tools such as the Google Ads keyword tool or paid tools such as Ahrefs or SEMrush. Also taking a more creative approach, it is good to see what..
The news of the week in the SEO community comes off the back of this post by Matt Cutts. He started the post by saying this: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more..
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