A Guide to Using Promotions in Google Merchant Center for Black Friday and Beyond

Black Friday is just around the corner, and for small businesses, it’s an opportunity to drive sales and attract new customers. If you’re running Google Ads campaigns for your e-commerce business, leveraging Promotions in Google Merchant Center (GMC) can make your products stand out in a crowded marketplace. In this guide, we’ll walk you through..

Stop Eyeing Up the Competition: Why Focusing on Your Own Business is the Key to Success

It’s easy to get caught up in what other businesses are doing. We spend hours trawling through their websites, dissecting their social media strategies, and wondering how we measure up. But while we’re busy obsessing over the competition, we often neglect the most important thing: our own business. Now, I’m not saying you should ignore..