A few months ago, I wrote this blog post about using supplemental feeds in google merchant center classic (Google hadn’t fully rolled out Merchant Center Next at that time). Many marketers use supplemental feeds in order to optimise the primary feed by adding additional information in the supplemental feeds. However, this functionality was missing in Merchant Center Next and it was a major limitation of Google Merchant Center Next along with the inability to add feed rules.
Google has now quietly rolled out Supplemental Feeds and Feed Rules in Google Merchant Center Next.
However, Google made this roll out in a clumsy and not very obvious way, they decided to name them differently and changed the process of adding them.
- Supplemental Feeds has been renamed as Supplemental Sources in Google Merchant Center Next.
- Feed Rules has been renamed as Attribute Rules in Google Merchant Center Next.
- You have to enable them first in order to work with them in Google Merchant Center Next.
How To Add Supplemental Sources in Merchant Center Next
The supplemental sources (supplemental feeds) must be enabled first in merchant center next.
- Go to Settings and then click on ‘Add-ons’.
- Click on ‘Add’ under Advanced data source management.
- Once this is enabled, click on ‘Data source’ under settings.
- Click on ‘Supplemental Sources’ to add/edit your supplemental products data.
Refer to this article if you want to understand how supplemental feeds work and how to use them effectively to improve your Pmax & shopping campaign performance.
How to Add Attribute Rules (Feed Rules) in Merchant Center Next
- As mentioned above, first enable the ‘Advanced data source management’.
- Once that is done, click on the data feed where you want to add the attribute rules.
- Click on the ‘Your attribute rules’ and then ‘Add attribute rule’ to add your feed rules.
With this upgrade, Google is continuing their phase out of the classic Merchant Center so if you are still using the classic merchant center then it’s now time to migrate to Merchant Center Next. If you need any help or advice on this then please just give us a shout.
