Google Ads Search Partners are a network of websites that Google partners with to show ads outside of Google’s own search results. This network allows your ads to reach audiences on other sites and platforms, expanding your reach beyond the traditional Google Search. The Search Partner network includes: Other Search Engines: Such as Ask.com, AOL,..
Month: October 2024
A Complete Guide to Using Negative Keywords in Google Ads
When managing a Google Ads campaign, it’s essential to focus not just on the keywords you want your ads to show for, but also on those you don’t want. This is where negative keywords come into play, providing a powerful way to refine your ad targeting and minimise wasted spend. In this comprehensive guide, we..
How to Add Supplemental Feeds & Feed Rules in Google Merchant Center Next
A few months ago, I wrote this blog post about using supplemental feeds in google merchant center classic (Google hadn’t fully rolled out Merchant Center Next at that time). Many marketers use supplemental feeds in order to optimise the primary feed by adding additional information in the supplemental feeds. However, this functionality was missing in..
The Psychological Journey of a Landing Page
How good are you at putting yourself in someone else’s shoes? It should be easy to do in a situation that you are familiar with and that you experience yourself on a daily basis right? However – When it comes to assessing and judging your own website, are you honest with yourself? We find that..
