Month: September 2024

Case Study: Performance Max Campaigns For B2B Account – Increased Conversions by 44% With 47% CPA Reduction

Background This case study relates to the work we are doing for a B2B client in the corporate gift space. We are running search and shopping campaigns for this B2B client. The challenge with many B2B Google ads accounts is that there is a lot of traffic on Google from consumers looking to buy individual..

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