Google constantly innovates to make the campaign creation process smoother and easier for more people. One recent development is the integration of Gemini, Google’s family of large language models, into the Google Ads platform. This integration brings a conversational AI experience to help you quickly build better search campaigns through a chat based experience. Google..
Month: April 2024
Unveiling the Power of Competitive Brand Bidding in PPC Campaigns
An early conversation that we have with all of our clients is whether they should invest in bidding (showing ads) on their own brand name using Google Ads. Many clients do not feel that they should “waste” money on paid clicks when surely they will get the same traffic anyway through organic search. Then the..
