We are all now getting used to generative AI with ChatGPT still the leading tool in the market.
We have been using the tool more and more to get the building blocks of ad texts, but have found that building the right prompt is critical and takes some time.
In this post we break down, with examples the method to get an effective ad text using the example of a London based clothing brand that is keen to promote their new range of sustainable sweaters.
We are using ChatGPT 4.
The important factors to consider are:
- Your role – generative AI tools need to understand who you are in order to frame the response from the right perspective
- The audience – The tool needs to understand who the audience of your ad is in order to successfully give you some copy that will resonate with your target audience.
- Context – add clarity about the need and purpose of the request, Where is the content going to be used? Meta (Instagram, Facebook, Google, in an email, blog etc etc.
- Set an objective or task – ChatGPT needs ot be clear on what you are trying to achieve. Be specific and give details around the format and layout style.
Please note that at each step we refined all areas of the prompt a little in order to clear up the issues with the output and edge the response towards what we are aiming for.
Step 1 – The raw prompt
In this step we just use a very basic prompt as a starting point:
Prompt: We want to promote our new range of sustainable sweaters, give me an ad text for Instagram and Facebook ads
ChatGPT:
Creating an engaging and effective ad text for your new range of sustainable sweaters for Instagram and Facebook involves highlighting key features that resonate with your target audience. Here’s a suggestion:
๐ฟ Embrace Sustainable Fashion with Our New Sweater Collection! ๐ฟ
๐งถ Feel the Warmth, Love the Planet ๐งถ Discover our exclusive range of eco-friendly sweaters, designed for those who care for the Earth as much as they do for style.
๐ Made with Earth-Friendly Materials ๐ Each sweater in our collection is crafted from 100% sustainable materials, ensuring a minimal environmental footprint.
โจ Sophisticated Style, Timeless Comfort โจ Our sweaters don’t just care for the planet; they make you look and feel great with their classic designs and superior comfort.
๐ฑ Join the Green Revolution in Fashion ๐ฑ Be a part of the change. Choose fashion that’s kind to the earth. Get your sustainable sweater today!
๐ฅ Limited Time Offer ๐ฅ Shop now and enjoy an exclusive discount on your first purchase!
๐ Swipe Up to Explore | Shop Now โก๏ธ [YourWebsite.com] ๐
#SustainableFashion #EcoFriendly #StyleMeetsSustainability
This ad text is designed to resonate with an audience that values subtle sophistication and meaningful fashion. It avoids direct call-outs, instead opting for an evocative, poetic approach that aligns with your brand’s image and the lifestyle of your audience.
Step 2 – Add context
Prompt:
This ad text is crafted to appeal to environmentally conscious consumers, emphasizing the sustainable aspects of the product while also highlighting style and comfort. The call to action is clear, encouraging immediate engagement.
Prompt: We are a London based fashion brand that targets young professionals in their 20’s. It is very much a streetwear style but for a higher end audience – our customers are often skateboarders, artists and people that consider themselves to be trendsetters. Our products are understated and subtle in style. We want to promote our new range of sustainable sweaters, give me an ad text for Instagram and Facebook ads
For a London-based fashion brand targeting young professionals with a streetwear style, your ad text should emphasize the blend of trendsetting design, sustainability, and the unique lifestyle of your audience. Here’s a tailored ad text for your Instagram and Facebook ads:
Chat GPT:
For a London-based fashion brand targeting young professionals with a streetwear style, your ad text should emphasize the blend of trendsetting design, sustainability, and the unique lifestyle of your audience. Here’s a tailored ad text for your Instagram and Facebook ads:
๐ London Street Style Reimagined ๐
๐น For the Trendsetters and Trailblazers ๐จ Introducing our latest collection of sustainable sweaters. Designed in London for the young professionals who skate through the urban landscape, create art on the streets, and set the trends others follow.
โป๏ธ Sustainable, Subtle, Sophisticated โป๏ธ Our new range speaks to those who seek understated elegance and conscious living. Crafted from eco-friendly materials, each piece reflects a commitment to the planet without compromising on style.
๐ Understated Streetwear for the Discerning ๐ Tailored for a higher-end audience, our sweaters are the epitome of subtle sophistication. Perfect for those who prefer their fashion as a form of silent expression.
๐ Join Our Eco-Fashion Movement ๐ Be a part of a community that cherishes sustainable living and avant-garde street style. Wear your values on your sleeve with our environmentally conscious and trendsetting designs.
๐ฅ Exclusive Launch Offer ๐ฅ Step into the new era of fashion with a special discount on your first purchase. Limited time only!
๐ Swipe Up to Explore | Shop Now at [YourWebsite.com] ๐
#EcoChic #LondonStreetwear #SustainableFashion #TrendsettersUnite
This ad text aligns with the lifestyle and values of your target audience, focusing on sustainability, understated style, and the unique streetwear culture. The call to action is designed to encourage immediate engagement and conversion.
Step 3 – Add tone
Prompt:
(context) We are a London based fashion brand that targets young professionals in their 20’s. It is very much a streetwear style but for a higher end audience – our customers are often skateboarders, artists and people that consider themselves to be trendsetters. Our products are understated and subtle in style. Our brand is owned by a Veteran skateboarder who is an iconic symbol of street style.
(tone) We are persuasive and trustworthy, which reassures consumers about making purchases from your brand, we have in-depth knowledge about our products and speak with confidence. We need to avoid cheesy ad text that sounds like it is trying too hard – more effortlessly cool. No obvious text that names or calls out our target audience specifically – more poetic.
We want to promote our new range of sustainable sweaters, give me an ad text for Instagram and Facebook ads
Chat GPT:
For a brand with a subtle yet impactful approach, targeting young professionals with a taste for high-end streetwear, a poetic and understated ad text can capture the essence of your new sustainable sweater range. Here’s an ad text tailored to your brand’s ethos and style:
In the Heart of London, a New Rhythm in Fashion Emerges
Whispering tales of the streets, echoing the beats of a skateboard’s journey, our new sustainable sweater collection unfolds. Crafted not just with threads, but with stories of the city, every stitch a testament to understated elegance.
In the hands of a legend, a legacy is woven. Our veteran skateboarder’s vision now draped in sustainability. It’s more than fabric; it’s a commitment woven into the very heart of our ethos.
These sweaters speak in silent confidence, a subtle nod to those who tread their own path. They don’t shout but rather, resonate with the soul of the city, the artist’s spirit, the skateboarder’s dream.
For you, the silent trendsetter, the urban poet, the street’s own artist, this collection is your canvas. Wear it as a badge of honor, a statement of purpose, a whisper of change.
In a world loud with trends, our sweaters offer a quiet revolution. It’s not just fashion; it’s a movement. Join us.
๐ฟ Sustainability, Style, London. ๐ฟ
๐ Explore the Collection | [YourWebsite.com] ๐
#QuietRevolution #UrbanPoetry #SustainableThreads
This ad text is designed to resonate with an audience that values subtle sophistication and meaningful fashion. It avoids direct call-outs, instead opting for an evocative, poetic approach that aligns with your brand’s image and the lifestyle of your audience.
Step 4: Give a Clear Task
Prompt:
(context) We are a London based fashion brand that targets young professionals in their 20’s. It is very much a streetwear style but for a higher end audience – our customers are often skateboarders, artists and people that consider themselves to be trendsetters. Our products are understated and subtle in style. The colours we use are generally black, white and some bright colours too. We always manufacture our products ethically with a mind on the environment and also on the supply chain. Our brand is owned by a Veteran skateboarder who is an iconic symbol of street style.
(tone) We are persuasive and trustworthy, which reassures consumers about making purchases from your brand, we have in-depth knowledge about our products and speak with confidence. We need to avoid cheesy ad text that sounds like it is trying too hard – more effortlessly cool. No obvious text that names or calls out our target audience specifically, no mention of our well known founder – this is a well known fact amongst our target audience and does not need mentioning – more poetic.
(task) We want to promote our new range of sustainable sweaters, the sweaters are made using organic cotton from Fairtrade sources. We are offering a 10% discount until the end of the month. give me a concise ad text for Instagram and Facebook ads. The purpose of this post is boost sales and increase our social media followers.
ChatGPT:
For your London-based fashion brand, emphasizing an effortlessly cool and ethical approach, here’s a concise ad text tailored for your Instagram and Facebook ads:
Silhouettes of the City: Sustainable Elegance Unveiled
Discover the essence of street style, redefined. Our latest sweater collection, crafted from Fairtrade organic cotton, embodies the spirit of the city in monochrome and bursts of color.
Each piece, an ode to ethical fashion, speaks volumes in whispers of black, white, and vibrant hues. It’s not just a sweater; it’s a statement of conscious elegance.
For a limited time, embrace this sustainable sophistication with a 10% discount. Join our journey and become a part of a fashion movement that cares for the planet as much as it does for style.
๐ฟ Elevate Your Wardrobe, Sustainably. ๐ฟ
๐ Shop Now & Follow Our Story | [YourWebsite.com] ๐
#EthicalElegance #SustainableStyle #FashionWithPurpose
*Offer valid till end of the month.
This ad text aligns with your brand’s ethos and style, focusing on sustainability and ethical manufacturing while maintaining an air of exclusivity and sophistication. The call to action encourages both sales and social media engagement.
Step 5: Give an example
Prompt:
(context) We are a London based fashion brand that targets young professionals in their 20’s. It is very much a streetwear style but for a higher end audience – our customers are often skateboarders, artists and people that consider themselves to be trendsetters. Our products are understated and subtle in style. The colours we use are generally black, white and some bright colours too. We always manufacture our products ethically with a mind on the environment and also on the supply chain. Our brand is owned by a Veteran skateboarder who is an iconic symbol of street style.
(tone) We are persuasive and trustworthy, which reassures consumers about making purchases from your brand, we have in-depth knowledge about our products and speak with confidence. We need to avoid cheesy ad text that sounds like it is trying too hard – more effortlessly cool and understated. No obvious text that names or calls out our target audience specifically – do not mention being cool, or trendsetting or anything like that – just focus on a clear and inspiring message, no mention of our well known founder – this is a well known fact amongst our target audience and does not need mentioning – more poetic but making sure ot avoid cheesy – more fun and straight to the point, no bulshit.
(task) We want to promote our new range of sustainable sweaters, the sweaters are made using organic cotton from Fairtrade sources. We are offering a 10% discount until the end of the month. give me a concise ad text for Instagram and Facebook ads. The purpose of this post is boost sales and increase our social media followers.
(example) We aim to always inform, inspire and sell products with our social media posts. This ad should be no different other than including the mention of the offer. The target audience is young, savvy professionals with a good amount of disposable income.
For your London-based fashion brand, focusing on understated elegance and sustainability, here’s a concise and engaging ad text for your Instagram and Facebook ads:
New Arrivals: Ethically Made, Effortlessly Worn
Our latest collection of sweaters has landed. Crafted from Fairtrade organic cotton, each piece is a testament to ethical fashion, made for the conscious yet stylish.
Embrace the simplicity of black and white, or add a splash of color to your wardrobe. These are more than sweaters; they’re a choice for a better planet.
This month, experience sustainable style with a special 10% discount. Timeless fashion meets ethical crafting.
Find Your Fit. Make a Statement.
๐ Shop Now at [YourWebsite.com] | Limited Time Offer
#EthicalFashion #SustainableChoice #TimelessStyle
This ad text is designed to appeal to your target audience of young, savvy professionals. It emphasizes the ethical and sustainable aspects of your products while maintaining an engaging, straightforward tone, encouraging both purchases and social media engagement.
As you can see the quality of the output improves as you develop your prompt and lead ChatGPT in the right direction.
It is still not perfect and we have not yet simply copied and pasted an output form ChatGPT into our clients ad platforms or into emails etc but with the right prompt we are perhaps 75% of the way there which means an incredible amount of time saved.
Please let us know how you get on.
