Traditional Retention and Recruitment Marketing split is finished – That’s quite a statement and one that perhaps many marketers will disagree with. However, I didn’t just make it up for fun; here is my thinking behind this: One of my first marketing roles back in 2005 was within the retention marketing team of an organisation…
Month: June 2012
PPC Bid Management in a nutshell
One thing that I have never blogged about here is the bid management part of pay per click marketing. I just did a search in Google to see what others have written about PPC bid management and the SERPs are dominated with details and reviews of PPC bid management tools. I found this surprising as..
PPC Landing Page Optimisation
About 5 years ago when working for a large retailer we put together a program of multivariate testing on the website checkout process in order to try and reduce the number of people abandoning their shopping basket. The results – We managed to increase the conversion rate of the site by 11% over a 6..
