PPC

Adwords Script to track Quality Score on Account, campaign & Ad Group Level

by Joel on April 9, 2013 · 32 comments

in PPC

Warning: this post is a bit more technical than most of our posts as we go into some depth on Adwords scripts. BUT – do not worry – if you follow the post through you will hopefully be able to just follow the instructions and achieve what you need to achieve with no coding at all. It is aimed at getting ALL PPC marketers using a basic Adwords script to track quality score.

About 6 weeks ago I read this brilliant post by Frederick Vallaeys where he gave up a simple Google Adwords script that allows you to track the Quality Score of an Adwords account every day in an automated fashion by keeping a daily log in a Google Document.

This was my introduction to Google scripts as to be honest I am not a coder and apart from basic HTML any kind of code scares me a little. However – Frederick gave the instructions and the code so all I had to do was copy and paste it into my clients Adwords accounts – the screen shot below shows you where this needs to go in your Adwords account. On the left hand menu go to:

Bulk Operations >> Scripts:

Google Adwords scripts

[click to continue…]

{ 32 comments }

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