The Google Display Network is one of the largest ad networks on the web – if not the largest. Through the Adwords interface you are able to target certain websites that you feel are relevant to and may be being used by your target audience. You can search for sites by keyword using the Placement tool in Google Adwords or you can select types of sites to target by topic. However, I stumbled upon a different technique for targeting sites [...]
Digital marketing services
Pay per click (PPC)
All our PPC Marketers are fully qualified Google Adwords certified. Our team have run some of the most complex PPC accounts in the UK (and many small ones too). This more than anything has prepared us for success in competitive markets.
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We construct and deliver profitable search engine optimisation strategies that make a long term difference to your business. We show you how to become a well recognised authority in your industry which results in SEO success that sticks.
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Social media allows businesses to listen to what their customers are saying. This in turn means that you can meet their needs before your competitors do. Social media marketing allows strong 1-2-1 bonds to be formed with your customers. 1930's relationships in the internet age.
Conversion optimisation
The most effective way to increase the revenue of your website without investing money in traffic generation. Once your site conversion rate has increased there is a much better ROI on your advertising spend.
Recent blog posts
Adwords account structure simplified
As the title of the blog suggests, managing a large Google Adwords account is not a piece of cake to get right. In order to be as effective as possible you need to ensure that all of the following are singing in chorus: Keywords are matched with highly relevant ad copy. keywords and ad copy are matched with highly relevant landing pages. Landing pages are not broken and if they do break there is a system in place to alert [...]
Thoughts on the new “improved phrase and exact match”
As of today Google have announced that in mid May they will be making changes to the way they handle exact and phrase match keywords. Here is what Google say on the matter: “When people search for your products or services, they probably misspell a word every so often. In mid-May, we’re making improvements to our exact and phrase matching options so your ad will be eligible to show when people search for close variants — yes, that includes misspellings [...]
